THE MARCH TO XL
We're counting down 30 days to the Super Bowl XL Halftime. 30 days to see if the right players come into play. 30 days of getting those players into postion. 30 days to promote the plan. 30 days to execute the plan. Who's with me?

MOTOR CITY MAD FAN
Someone find this guy for me, PLEASE! This is the type of Sports Fan Activism WeTheFans.com has been about since March 8, 1999. Sports is a three-sided equation. Fans who represent the most important side, need to take a stand and enforce that side. How fitting that the scene of the lastest Sports Fan Activism is in the Motor City, home of Super Bowl XL? I want this guy to be our "man on the ground."

DADDY GONE
Who can forget last year during Super Bowl XXXIX when the NFL took its ridiculous blackout policy to even greater levels of absurd control by blacking out one of its own sponsors? Then remember GoDaddy.com's Founder Bob Parsons sounding the alarm by talking about "the fight against censorship?" I responded by going on the frontline with him, but unfortunately (and mysteriously) Bob was M.I.A.

WE CONTROL THE REMOTES!
Say what you want, but the most powerful people in sports are sitting on their butts. That's right, the fans at home, watching the games with the remotes in their hands are the ones in control. The question is, when are fans going to exercise that control and exert our power? Taking control of your TV is all the control sports fans need!

VOTE BY REMOTE
Believe it or not, the NFL doesn't care if we watch the games, they just want us there for the commercials. The games are merely a backdrop to the advertising they force feed. Imagine the power sports fans would have if we weren't there for the commercials! How easy is it to click your remote for two minutes while the commercials play? VERY EASY! That's all it takes to turn the tables on the NFL and the other leagues.

ASSUME THE POSITION
We pledge allegiance to the corporations of the United States of America. And to the real public, for which they stand (in the way of), one game, under a dome, very divisible, with price gouging and XL-clusivity for all.

DO THE MATH
You've got 30 seconds, to reach 90 million viewers for $2.5 million. Well you don't have 30 seconds or $2.5 million because you're one of the 90 million. However, that's the value of fans sitting on their butts. That's the power of fans sitting on their butts too.

BLACK HISTORY XL
Irony of ironies! Warren Moon is the current color guy for the NFC Champion Seattle Seahawks. He's also the Black quarterback that Seattle passed over in the draft, passed on as the best available free agent, and passed up after a Pro Bowl season for the Seahawks. Warren Moon just passed as a first ballot Hall of Famer at the Seahawks' first Super Bowl. CRAZY!

THE REAL CRITICS
I may be the Point Man of the Fans Revolution, but not nearly as critical about sports as these guys! If you don't know about the Sports Critics, it's time you get to know 'em!

COMMAND CENTRAL
In the past six and half years, I've written over 60 articles; produced over 100 audio segments detailing plans of action for fans to take back sports. But I'm just one fan. With a "Nation of Fans" those plans can become reality!

THE COUNTDOWN IS ON
XL, the biggest Super Bowl ever. XL, the "extra large" Super Bowl. XL, the Super Bowl with the extra large commercials. If there was ever a Super Bowl for the fans to protest the NFL blackout policy, too many TV timeouts, the barrage of advertising, the never-ending show promos, and all related NFL hypocrisy, including the backlash from XXXVIII's halftime show and blacking out GoDaddy.com's XXXIX commercial, it's XL!

THE KING'S WRATH
Howard Stern, the self-annointed King of All Media made his terrestrial radio decree and declared, "I'm the Last of a Dying Breed!" And after a resoundingly powerful speech of revolution, Stern put his boot in the eye of FM radio and then stepped on it as a footstool to his next throne at Surius Sattelite Radio. Once there, what will the King of All Media choose as his wrath? How will he begin "ramming his new fist" down Clear Channels throat? Black Crush 2006 is a locked and loaded way to start!

JANET'S FURY
The Super Bowl before last year's GoDaddy.com fiasco was the one that actually got the ball rolling. Super Bowl XXXVIII's halftime show featuring Janet Jackson is the one event we can point to that began the furious backlash of the FCC. Ironically, GoDaddy.com's commercial was a parody of that backlash and caused as much of a stir, if not more, than Miss Jackon being out of control.

DA EMPIRE STRIKES BACK!
In a scene from the movie The Godfather: Part III, Don Lucchesi emphatically stated, "Finance is a gun. Politics is knowing when to pull the trigger." Who finances sports? The fans. Who is always pulling the trigger? The league and the players. When are the fans going to get political? There's no better time than now!

HEAD-ON COLLISION
What would happen if the Coors Light Bullet Train is speeding one way and the Black Crush Bus is rolling in the opposite direction?

SUPER SEXY
Beauty is in the eye of the beholder, right? If you say so, but in the eyes of the NFL, when it comes to the Super Bowl beauty is in the sexiness of the market. The Seattle Seahawks vs. the Pittsburgh Steelers in Detroit? It may look like an ugly dog to the National Football League, but to real football fans, it's a stone cold fox.

END OF THE ROAD
Two weeks of Super Bowl hype. Then sixty minutes of Super Bowl football. The awarding of the Lombardi Trophy to the Super Bowl Champion. Then party, party, party in Seattle. (YES, SEATTLE!!) And then what? ESPN highlights and EVERYONE else talking about the Super Bowl commercials. What if just once, the sun didn't come up for the advertisers?

AGENT 007
2007! That's the number getting tossed around this week as much as 40. The statement from Commissioner Paul Tagliabue, at his annual state-of-the-league news conference that stands out to me is, "We do have serious issues to resolve. I do think there needs to be some more outreach and more reality on both sides as to where the middle is. I'm not optimistic, but that's what a difficult negotiation usually entails."

READY FOR SOME FOOTBALL!
I've focused on the unique dynamics of politics and business surrounding this game, but don't think I'm not focused on the game itself. I came into the season just wanting the Seahawks to win their first playoff game in 21 years; I'm going out this season with them in the Super Bowl! I started with Super Bowl V and I'm more focused on XL than I've ever been. GO SEAHAWKS!